Auto-responder Campaigns - The Bright Click
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Auto-responder Campaigns

Auto-responder campaigns

Auto-responder campaigns are an amazing tool for capturing the details of potential customers and staying in their minds with a series of well-crafted emails that are triggered once a potential lead has filled in a form on your website. A typical example might work like this:

  • A targeted Facebook Advert advertises a special offer to your chosen demographic – for example ‘The Top Ten Things To Be Aware Of When Selling Your Car’
  • This advert points at a dedicated page on your website – for example www.mywebsite.co.uk/selling-my-car
  • On this page is a compelling call-to-action offering the exclusive download in exchange for a name and an email address
  • Once the form is filled in, the user is sent an email asking them to confirm their email address in exchange for the download
  • Once the email is confirmed, the user receives a link to the download by reply
  • A couple of days later they receive another email automatically – perhaps offering help or advice or another special offer
  • A few days after this they receive a further automatic email – perhaps offering a deal or a strong deadline-driven call-to-action
  • You also have the option of manually emailing these customers since they have officially opted-in – also they have the option to opt-out at any stage if they so wish

Want to know more? Contact us today on 08433 832 732 and let us show you how it can work for your business!